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For that important event coming to Vancouver sometime in the near future...

More Businesses Test Olympic Trademark Rules

Wouldn't want to get sued by VANOC for unauthorized use of a trademark....

Now, I haven't really paid all that much attention to other host countries, but I have a difficult time imagining that their Olympic (I hope I don't get in trouble for using that word) committees have come down so hard on so many businesses.  Apparently no one else on the planet is allowed to reference the 2010 games in Vancouver, except official sponsors and those with authorisation from VANOC.

Poor Olympia Pizza in Vancouver.  They've been around for more than 20 years and VANOC has not been making things easy for them, claiming unauthorised use of the Olympic trademark.  It apparently doesn't matter that the pizza joint began serving locals years before the city even hatched the idea of being an Olympic host city. Of course local businesses are going to do everything that they can to make bank during the games! And so they should!  They deserve it after the hassle they've been put through since Vancouver entered the bid back in 1998.  Many urban "improvements" put small business owners under.  I am reminded of the issues surrounding the new underground transit  - business owners banded together to file a class action lawsuit for lost revenue.

While I'm not about to jump on the Olympic protest bandwagon, I will protest VANOC's unreasonable enforcement of the Olympic trademark.  Anyone who can benefit from the events should be able to.
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